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What is a Tracking Pixel?

If all the tiny pixels combine to create an imageor text or video that is displayed on a device or computer. However, if you’re a marketer, then you’ve probably been aware of monitoring pixels.

The tracking pixels comprise code fragments that are added to websites to collect information. They are essential to marketers when it comes to retargeting ads and increasing conversion rates. Nowadays tracking pixels are utilized across the web and without conscious of that it is happening.

What exactly does the tracking Pixel do?

A code snippet is added to your site to generate a 1×1-pixel image. Its tiny dimensions make it difficult to be seen by users as tracking pixels are created to blend into your current site or to be translucent. When a visitor visit your site the tracking pixel is loaded to gather data about them while they browse your site.

A tracking pixel may collect lots of data about your users and their interactions with your website. The types of data that you can collect include:

Which pages do they browse
What ads they click
The operating system that they utilize
The kind of device they are using
The resolution of the screen they employ
What time did they visit?
Activities during a session
Their IP addresses

That’s like it could be a cookie.

You’re right! Cookies and tracking pixels are very similar and are frequently used together. Both instruments can be used to monitor the actions of users and the actions they perform across websites. They are also used to serve similar purposes in marketing and providing ads based on user information.

The distinction between tracking pixels and cookies is the method by which the data is transmitted and the location it is stored. Cookies are stored in the user’s browser for example, like Google Chrome or Firefox. They are not able to track users across devices. Users can block cookies or delete their cookies, if they decide to do so.

Cookies are typically utilized to store information about users to facilitate login and also. If you’ve visited websites like Facebook or YouTube and found that your email address was already in your login page, then a cookie has been used to save your information. Clearing your cookies will wipe out all personal information you’ve saved to the various sites.

The tracking pixels send data straight to the servers which means they don’t rely on the individual browsers of users. Pixels can track users across their devices, thereby linking your marketing efforts to your website as well as mobile ads. Additionally, users are unable to disengage pixels the same way as they disable cookies.

Different types of pixels

The tracking pixels, commonly referred to as marketing pixels, come in various kinds and are used for a variety of functions. HTML pixels for browsers or server pixels provide the two alternatives to measure your marketing performance as both have their distinct advantages and disadvantages.

A majority of websites and web platforms, like WordPress make use of browser HTML pixels. It is the simplest and most popular kind of pixel because it is merely just a few lines of code. Browser HTML pixels rely on cookies in certain circumstances to collect information, which means they might not be as precise. They may also be restricted by blocking cookies.

Did you know? Pixel Helper tracks numerous different pixels…

Server pixels are a lot more challenging to implement, yet they can provide higher levels of precision. They don’t rely on cookiesand instead utilize the server to-server method instead. However some tracking platforms can support this kind of pixel, therefore, the majority of users stick to HTML pixels from browsers.

Retargeting pixels

In the case of making use of pixels for marketing, companies have discovered an immense value in retargeting their pixels. If you’ve ever visited the web only to find an advertisement on social media for the same company a few minutes later, then you may have seen a retargeting pixel.

Retargeting pixels are used to track user behavior on your site. They track the content that users visit and observes their behavior when they interact on the website. The pixel allows marketers to create ads that are according to the activity. The idea is to continue the information or products that have already been viewed by a user in front of the eyes of the user.

Retargeting is a method of delivering immediate results. There is very little time between when a user is active on a site and the time when the pixel triggers advertising retargeting on different platforms. This type of tracking pixel can also be particular to specific pages on your site, which makes it possible to target your ads more specifically actions. Instead of retargeting ads for your company in general it is possible to tailor your ad to target specific products or pages.

It is necessary to include the tracking pixel on many pages in case you have a robust website. The pixel should be placed on a particular page in order to collect data and alert the appropriate Retargeting platform. Additionally, these pixels are not able to produce consistently large-scale campaigns since they rely on visitors visiting your website and browsing certain pages before leaving the website.

Conversion pixels

Retargeting pixels are able to track the behavior of visitors prior to making purchases and conversion pixels monitor actual purchases as well as goals that have been met. This kind of pixel for marketing allows marketers to link sales and revenue to specific advertisements. There are a myriad of types of conversions that these pixels be able to track, along with the purchases made on a website.

The success of conversions is contingent on the purpose of your advertisements. Some ads might be targeted to increase sales or entice the buyer to buy however a large part of advertisements are designed to generate leads. Conversions are available in a variety of sizes and shapes, with the following objectives.

Making an purchase
Filling out an application form
Clicking on CTAs CTA
Making a video or post
A video is watched
Users who do exactly what you asked them to do

This kind of pixel is used on thank you pages as well as order confirmation pages, in the majority of cases. The pixel is activated when the user has performed an step. The actions they have completed to this moment on your site as well as interaction with your ads is connected to the particular conversion.

Conversion pixels are able to be integrated into a range of advertising channels and platforms such as Facebook Ads and AdWords. They offer information to advertisers to tailor their campaigns and determine the type of people who are more inclined to be converted.

But why do you require tracking pixels?

Conversion and retargeting pixels have become very valuable for marketers of today. They provide a lot of insight into the behavior of users, audiences, and advertising campaigns. Marketing pixels can also be valuable for monitoring different marketing initiatives and linking the results to the specific marketing effort or campaign.

Here are a few of the ways that you can profit from tracking pixels:

Enhance the accuracy of reports
Enhance online offers
Create a more user-friendly website
Make your site adaptable to the resolution, browser and the device that is most frequently utilized by your users
You can distinguish between bots and users who come to your site
Examine emails to determine the rates of open, clicks and more.
Understand your audience better
Track user shopping patterns
Track impressions from ads
Connect sales conversions to ads campaigns
Increase the number of views by showing advertisements that are based on a user’s previous experience
Optimize your ads across a range of platforms
Track ads are also published on different websites

In the end, retargeting pixels are essential to get the correct content to the correct target audience. The degree of personalization provided by the data that a pixel collects is unrivaled. Campaigns are able to be more sophisticated with time as you adjust your advertisements to suit the habits of your customers.

Conversion pixels are essential for linking sales and conversions from call-to-action to an advertisement. Marketers are able to easily identify which ads are effective and which aren’t producing results. By altering your ads, you can maximize your advertising budget and keep improving the conversion rate.

How to set up and set up tracking pixels

There are a variety of options to create tracking pixels. The platforms you choose to advertise on will come with a method for creating pixels. You can either send the generated pixels to the web developer, and they will add the code. Alternatively, create to the code by yourself. The platform that you are using for your website can also include an integration manager that allows you to include tracking pixels. The method you select will be contingent on your team’s experience and expertise of the team.

Facebook Pixel

We’ll look at the creation of an Facebook Pixel to provide an illustration. In Your Business Manager account, you will see Pixels in the data Sources section. You can simply add a pixel to the list by giving the pixel a name, then enter the URL. Facebook will create the pixel which is unique to your brand. It is then possible to place the pixel on your site and begin tracking the results of Facebook.

The steps for installing your pixel are simple and broken down by the specific requirements of your site. If you update your website, you update your website, or utilize a tag manager There are steps clearly laid out to install the pixels.

Best methods to track pixels

Privacy of the user is protected

One of the most significant issues with the use of tracking pixels is the loss of privacy. Like cookies, users are unable to refuse to have their data stored by tracking pixels in a simple way. Pixels are able to collect lots of personal information from users, and often without the knowledge of the user. This is why consumers might have concerns about privacy issues and also the way their information is utilized.

It is possible for users to opt out of tracking to safeguard their privacy. Users may also opt-out of receiving ads targeted to them on Facebook by logging into your personal Facebook account. Your web designer should be able to offer an option for users to opt out of pixel tracking right from your site.

Track smarter

For those who market, it’s common to want to keep track of everything at all times. But this leaves you with a huge amount of information to sort through, which includes information that you don’t really require. In lieu of attaching a pixels on each and every individual user, make sure you are doing it in a deliberate manner.

Utilizing too many pixels can cause your website to slow down and result in a poor user experience. It could drive users away if your site loads slower. Choose the pages that will give you the best quality information, and then make sure you focus on the areas that will provide you with the best data first.

Additionally, ensure that you keep your distinct campaign and the audience you are targeting in your mind. You should limit your tracking pixels only to people that are part of your target group or that you’re targeting in the campaign. This will give you information that is specifically tailored to your marketing strategies.


Pixels for tracking are everywhere, and with good reason. Marketers utilize these tiny bits of code to retarget ads as well as analyze conversions across their websites and ads. The wealth of information offered through marketing pixels are incomparable and can help in improving your ad campaigns and better understanding the audience you target.

While there are some important concerns regarding privacy, marketers are able to generally create and install pixels relatively quickly. It’s likely that the platforms you’re currently using, for example Facebook or AdWords will create pixels for you websites like WordPress allow for simple integration.

With all the advantages, many marketers can’t afford to overlook the tracking pixels. In this technologically-driven world, people are visiting websites and interfacing with websites regularly. The ability to track this data is vital for marketers and provides a lot of possibilities for personalization in a stale world.