How efficient is your GP site at communicating with your patients? Patients are increasingly searching online to get the information they require We take a review some of the benefits of having an online presence that is effective of your business.
Design that is responsive and user-friendly
Does your website include clearly labeled sections so that users can immediately see where they can go to make an appointment, purchase prescriptions or sign up as an incoming patient? Ideally, your GP website design should be clearly labeled, so that patients are able to easily and quickly determine where they should get the information they require.
It’s becoming more and more commonplace to see people using different devices for browsing and browse the internet, with more than half of users browsing websites using smartphones or tablets. This means that it’s essential to ensure your site is responsive . Images or text that appear on your site will automatically adapt to the screen’s size regardless of whether it’s the landscape or portrait.
NHS England’s Accessibility Information Standard means Practices must ensure that all information given to patients is provided in a format that they can comprehend, and they receive the appropriate assistance to communicate with the clinic. The providers put a lot of emphasis on accessibility for disabled patients and security, which means all users are able to easily communicating with you and get an equal amount of information.
What are the Benefits of Offering Online Services
How does it work possible for patients connect with you on the internet? If your website contains healthcare information that is syndicated by NHS and online forms, your patients will be able to access your services on the internet instead of calling the practice or making an appointment. Self-service solutions reduce the strain on your GP practices appointment slots, telephone lines, and receptionists.
NHS England list some of the benefits of providing online services to patients and practices, such as facilitating the communication between practices and patients and a reduction in the requirement of patients traveling and the reduction of DNAs for practices, where online services allow patients to change appointments.
Another major benefit is the reduction of the administrative burden for your practice staff by decreasing the need to make calls or visits. This time could be used to help improve to other aspects of healthcare that will improve the experience for patients, such as patients who prefer, or needto, visit you in person or call your practice via telephone.
Security is essential for patients and practices
For security it is essential that you GP Practice website should have a specific SSL certificate. This means that it’s secured connections and it’s safe for patients to disclose their personal data on your site. This will give you and your clients faith and confidence in the practices’ online services.
The General Data Protection Regulation (GDPR) has created more awareness of the importance of protecting data for a lot of people, and so the use of the SSL certificate is a fantastic method to let visitors know the fact that your site is safe. Search engines like Google are also aware that websites are secured with SSL certificates, and will give them an advantage in their ranking, which means that your site is more easy to find for your customers.
We’re committed to keeping your website secure, safe and up-to-date, by providing professional designed and supported websites for a variety of GP practices across the nation. Contact us today to find out more information today!
© All Rights Reserved 2023