Vehicle graphics and signs are an incredibly effective way to advertise your business. By branding your fleet vehicles, delivery trucks, and company cars with eye-catching graphics and signage, you can turn every vehicle into a moving billboard for your products or services. The key is to make your vehicle graphics and signs noticeable, memorable, and convey what your business does. Here are tips for using vehicle graphics and signs to promote your business:
Focus on Your Brand Identity The colors, fonts, and images used in your vehicle graphics should align with your overall brand identity. They should use the same logo, color scheme, and style as the rest of your marketing materials. This creates instant brand recognition as soon as someone sees your vehicle drive by. Your graphics don’t need to cover the entire vehicle – even putting your logo and website on the doors or back can get your brand seen.
Keep Them Simple and Clean The most effective vehicle graphics use clean, simple designs that can be read at a glance. Avoid cluttered or busy graphics that are difficult to decipher. Use large text for important information like your company name, phone number, and website. Use color blocks, lines, and simple icons to make the graphics pop. Vehicle graphics and signs that are straightforward and easy to comprehend will gain more impressions and conversions.
Target Your Audience
Know who your target demographic is and tailor the graphics on your vehicles to appeal specifically to them. For example, a landscaping business should use green earthy colors and imagery, like trees and flowers. A tech company may want sleek, modern graphics with bold futuristic fonts. Think about the types of designs and messages that will resonate most with your ideal customers.
Use Humor and Creativity Vehicle graphics shouldn’t just be informational, they are also a chance to showcase your brand’s personality. Clever taglines, funny slogans, and creative images will make your vehicle graphics more shareable on social media and memorable to onlookers. Just make sure the humor aligns with your brand voice and does not come across as unprofessional.
Update Frequently Don’t just stick a generic wrap on your vehicle and leave it for years. Update your vehicle graphics seasonally or as new products/messaging is released. This will make people notice your car every time it’s on the road. Promote special sales, events, new menu items, holiday campaigns or other timely messages. Keep it fresh and relevant.
Focus on High visibility Areas Placement is key for maximum visibility. Brand the most eye-catching spots on your vehicle, like the full rear or sides featuring your largest messaging. Door graphics, window decals, and customized license plates are other options. Make sure important info (like your website) is easy to see from any angle.
Use Fleet Vehicles Strategically If your business runs a fleet of multiple vehicles, use this to your advantage. Stagger your graphics so no two vehicles have the exact same design. This will create the impression that your fleet and branding reach are expansive. Coordinating colors and styles ties the vehicles together.
Park Smart Where you regularly park your branded vehicles matters. Whenever possible, park on busy streets with high foot traffic, near venues that attract your target audience, or in eye-catching spots. Turn every place you park into a chance to get your vehicle graphics and signs seen. Even parked at your office, face outward toward the street.
Drive to Target Locations In addition to regular driving routes, take your branded vehicles specifically to locations your audience gathers. Drive near competitors, popular local events/venues, city centers, or during times you know there will be crowds. The more impressions you can make, the better.
Use Moving Advertising Vehicle graphics are most effective when vehicles are actually moving. The motion catches people’s eye much more than when parked. To maximize impressions, have drivers intentionally take branded vehicles through high traffic areas, past target customer locations, and at times of day when streets are busy.
Track Effectiveness Use unique codes, website links, phone numbers on your vehicle graphics to track effectiveness. Offer a special discount if people mention the graphics. Change up underperforming graphics or try brighter colors, larger text, or moving to higher visibility areas on the vehicle. Vehicle graphics and signs that aren’t producing results need to be reworked.
Maintain Your Investment Keep your branded vehicles clean inside and out. Smudged or faded graphics will no longer make the desired impact. Replace graphics that start to peel or get damaged to maintain your moving billboard’s integrity. Protect branded vehicles from harsh weather conditions like intense heat or cold when not in use. Your graphics are an investment – treat them that way.
Vehicle graphics and signs offer an extremely versatile way to advertise your business while on the move. By using best practices with your designs, visibility tactics, and maintenance, your branded fleet can become a critical marketing asset. With moving billboards like vehicle graphics and signs, your ideal customers can’t help but notice your brand everywhere they go!