Skip to content

Reasons Why Web Design is Important

If you are creating a website for your business , or redesigning your existing website it is possible that you are thinking about what the significance of web design Lytham and what it is that makes it great. How do you determine that, and also how can ensure that your website is covered every one of the fundamental design principles?

The reality is that website design and development is about more than just looking pretty. It’s one of the most important factors that contribute to whether the user has an enjoyable or bad experience when browsing your website and directly affects the overall impression you give your brand.

We go over the benefits of invest in a good web design and how it can continue to serve you for many years to the future.

Why is Web Design Important?

There’s no doubt when affirm that web-based design can make or break your business. Don’t believe us? Let the statistics do the talking. 75% of customers think they can make snap judgments about a company’s credibility from their website’s design.

If that on its own isn’t enough to convince you to contact an agency that offers professional web design, keep reading as we discuss the many benefits of a well-designed website as well as the disadvantages of a poorly designed one.

Importance of a Good Website for Business

There are many advantages to having a sleek appealing, stunning, and easy to navigate website. Here are just a handful of the top advantages.

The Benefits of Having a Great Web Design

It’s a great first impression
Helps You to Rank in Search Engines, such as Google
It makes you appear credible and easily accessible
Facilitates Lead Generation and convert sales
You’ll Be able to Compete with Your Competitors
Makes Your Brand Personal

What Makes a Good Website?

A well-designed website contains all the elements, and this results in rewards in the form of leads, sales, or page views. Whatever you choose to be focusing on, making sure you get the web design right will allow you to achieve your goals.

Good Website Design Principles

Experiences on the internet are a window into your company’s operations, therefore good web design will give your visitors the best experience they can with your brand . However, you can apply some basic principles to ensure you start in the right direction.

These are the most important web design concepts to be aware of.

7 Essential Website Design Principles

Here are some of the elements that contribute to an effective website design.

UI/UX and Website Layout Design

The design and layout of web pages is not only about aesthetics, but it must serve a specific purpose. 77% of agencies think that a bad website users experience (UX) could be seen as a problem for their clients. Therefore, even if they have the visual elements such as colours and fonts right, they could be ruining all that hard work with an unsatisfactory user experience!

You must, therefore, always review what the user will be able to see and experience. What makes a great website is if they are able to easily navigate around and find the information they are looking for. If it takes too long or is confusing, they’ll close the browser on your site.

Attention spans for us are especially small nowadays, so make sure that the most crucial information is displayed in front of everyone’s eyes.

Responsive Mobile Website Design

Consider how often you browse the content on your smartphone. How many websites have you seen on your phone? You’ve probably landed on an online site where we had to try and scroll or pinch to make the content understandable. It’s an unnecessary headache!

Statistics show that 85% of adults believe that websites must appear as appealing when they are using their mobile device as their desktop. What does this mean for your web design?

Then, you must ensure that the display adjusts to the pixel size of the device you are viewing the website on, whether that’s a smartphone, desktop, or iPad. Always ensure that your website is mobile responsive before you publish it.

Quality Content Quality Content: Imagery, Copy, and Videos

One of the biggest errors companies commit is using photos that’s large on their website. It results in uncomfortably slow loading websites as well as images which take forever to load. Research suggests that 39% of visitors will leave your website when images don’t load or are taking too long to load.

Even when you get the photos right however, you should take into consideration adding videos. Customers are ten times more likely with videos than images, so why not take advantage of this?

Copy is a different aspect of websites that people don’t pay enough focus on. When you have poorly written, jargon-littered copy It will not be a hit with your visitors. They will be astonished! Make copy a key part of the design. Use short headlines, subheadlines and paragraphs that get straight to essence. Remember that readers skim, not read in detail So make sure that there is something that grabs their attention.

CALL to Actions (CTAs)

What is the purpose of your website? Sure, you want to give a credible, good first impression, but you also want them to take action! To do this, you have to keep them in mind and assist them to do so with calls to Actions or CTAs. These are the Read More, Download Now, Contact Us as well as other. The buttons that are displayed on the pages of a site.

SEO Traffic

A website that’s backed by a solid SEO strategy, and is structured to reflect the strategy, is more likely to generate targeted, free traffic. Your website should be discovered as it will give you the possibility of connecting with potential customers without having to pursue them.

A website can be developed with SEO principles in the base of the site and it will eliminate the necessity to come back at a later time to fund unnecessary restructuring and enhancements.

Credibility, like Social Proof

There’s so much fake information and low-quality brands there. And, as a result, it can be a real struggle to filter among all the noise to get to the cream of the crop (you). When a potential client is on your site it is important to give them an additional boost by providing social proofs like testimonials, case studies etc.

Design Identity and Consistency

It’s amazing how many businesses do not have the Brand Guide outlining their selected colors, fonts and more. If you’re among them, then your website is an ideal place to start!

It is important to make sure that what you have on your site is consistent across every other channel for business such as social media. This consistency with your brand will make your company easy to recognize and improves its credibility. Create an Brand Guide and website done first, and everything else will follow naturally.

How can bad design for websites Harm My Business?

As a growth driven web design firm We’ve been creating high-performance websites for a number of years now. We’ve swooped in (that’s what we like to look at it) to bring relief to clients who have done a great deal of damage to their reputation, had a decrease in sales, poor search engine results, negative reviews, and much more by having a poor web design or performance.

However, we believe you are able to turn it around and that the time is always right to get started fresh!

How do I Choose a Web Design Agency

When you choose a website design company, you need to make sure you don’t make a choice that isn’t the best.

There are several stages to the process of creating a professional website. This means that the website design firm you choose to work with must understand all the intricacies of web design and development as well as web design and marketing.

Contact us today for all of your website design requirements, and we’ll ensure your website looks stunning and help you reach your business goals.